Plans to involve corporate houses in heritage restoration activities
Buoyed by the recognition for Hyderabad, the capital city, as the best Heritage city at the recent National Tourism Awards, Andhra Pradesh Tourism will embark on a plan to restore and spruce up the heritage sites in the city of Hyderabad and rest of the state in a big way. Speaking to the media after receiving the National Award, Chandana Khan, Principal Secretary – Tourism, Andhra Pradesh said that the honour had strengthened their resolve to complete the unfinished work in the heritage tourism front in the capital city in a big way. The Tourism department will spruce up the small monuments and havelis in the city and will organise activities like cultural evenings at these sites with the participation of the local community, she added. “A concept note to involve Corporates in the upkeep of monuments is ready and will be launched soon,” she said. The corporate companies take up the responsibility of the upkeep and maintenance of a monument as part of the Corporate Social Responsibility (CSR) activity.
As part of their plans to popularise the monuments, AP Tourism will commence Heritage Corridor Bus service connecting all the important monuments in the city starting from April 18 this year, which is also World Heritage Day. Week-long cultural festivals will also be organised at different venues as part of the celebrations, she added. The Principal Secretary also informed that Andhra Pradesh Tourism will join the Clean India campaign and will launch the programme by involving schools and colleges in the campaign from April this year.
In the 12th Plan, AP Tourism will give greater importance to Rural Tourism, the official informed. When asked whether they have identified new Rural Tourism sites, Khan said that they have already identified few sites for development of Rural Tourism. “We have done some work in Pochampilli. We will do more there. Similarly, Anantapur Dharmavaram Area, which is famous for silk-weaving industry, Vijayawada, popular for Kuchipudi dance, and Warangal, which is famous for Cheriyal scroll paintings will be developed under Rural Tourism,” she added.
In order to popularise the new tourism products, AP Tourism will accelerate road shows in the domestic and international markets. The Tourism Board also has plans to organise FAM trips for tour operators, travel writers, etc. in the coming months. “This year we are also planning many independent road shows in the Middle East, South Asian, and Scandinavian countries. We will draw up a plan in the month of March for these road shows,” the Principal Secretary said.
Buoyed by the recognition for Hyderabad, the capital city, as the best Heritage city at the recent National Tourism Awards, Andhra Pradesh Tourism will embark on a plan to restore and spruce up the heritage sites in the city of Hyderabad and rest of the state in a big way. Speaking to the media after receiving the National Award, Chandana Khan, Principal Secretary – Tourism, Andhra Pradesh said that the honour had strengthened their resolve to complete the unfinished work in the heritage tourism front in the capital city in a big way. The Tourism department will spruce up the small monuments and havelis in the city and will organise activities like cultural evenings at these sites with the participation of the local community, she added. “A concept note to involve Corporates in the upkeep of monuments is ready and will be launched soon,” she said. The corporate companies take up the responsibility of the upkeep and maintenance of a monument as part of the Corporate Social Responsibility (CSR) activity.
As part of their plans to popularise the monuments, AP Tourism will commence Heritage Corridor Bus service connecting all the important monuments in the city starting from April 18 this year, which is also World Heritage Day. Week-long cultural festivals will also be organised at different venues as part of the celebrations, she added. The Principal Secretary also informed that Andhra Pradesh Tourism will join the Clean India campaign and will launch the programme by involving schools and colleges in the campaign from April this year.
In the 12th Plan, AP Tourism will give greater importance to Rural Tourism, the official informed. When asked whether they have identified new Rural Tourism sites, Khan said that they have already identified few sites for development of Rural Tourism. “We have done some work in Pochampilli. We will do more there. Similarly, Anantapur Dharmavaram Area, which is famous for silk-weaving industry, Vijayawada, popular for Kuchipudi dance, and Warangal, which is famous for Cheriyal scroll paintings will be developed under Rural Tourism,” she added.
In order to popularise the new tourism products, AP Tourism will accelerate road shows in the domestic and international markets. The Tourism Board also has plans to organise FAM trips for tour operators, travel writers, etc. in the coming months. “This year we are also planning many independent road shows in the Middle East, South Asian, and Scandinavian countries. We will draw up a plan in the month of March for these road shows,” the Principal Secretary said.
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