To help satisfy a diverse demographic of fliers, some airlines across the globe are looking to find new ways of providing their passengers with a positive travel experience. Recently, PricewaterhouseCoopers (PwC) released findings gathered from a survey of more than 6,000 travel consumers that can help airlines explore fresh avenues when it comes to marketing, advertising and what they should be offering their patrons.
The study, called PwC's Experience Radar 2012: Customer Insights, aims to help companies involved in the travel industry present the best products and services available to tourists. After travellers' responses were evaluated, PwC came up with guidelines and advice on how to handle customer satisfaction.
"As cost management becomes less of a differentiator for airlines, carriers are seeking to create a competitive advantage by strengthening ties to consumers through an improved customer experience," Jonathan Kletzel, U.S. transportation and logistics advisory leader at PwC, said in a statement. "Airlines that have a crystal-clear understanding of what flyers want, need and value most can be better positioned in the market, and can achieve a higher price premium."
One of the most important things airlines have to contend with is word of mouth recommendations. Unfortunately, if a passenger has a negative experience while using a certain company, they are more inclined to tell their friends and family about poor service. However, there are some individuals known as "brand ambassadors", who will often share their good reviews of a product or service. This, in turn, could benefit airlines in the long run if they can provide service that inspires others to share their experiences about great flights.
Those choosing airlines for future flights are often wary of business that charge extra fees or tack on hidden charges. This more than other things can be a big turn off and result in customers going elsewhere. These fees are big money makers for airlines, but may not be worth the risk as their customer base could decline if they start to charge for baggage or flight changes.
Enticing rewards programs for loyal passengers are often a profitable idea for airlines. Travellers who fly on the regular really appreciate the extra care they can receive. Those who are willing to pay a little extra, especially business travellers and those who usually frequent first class, could be key to bigger profits and a positive reputation.
When Indian travellers are choosing their favourite international and domestic carriers to fly with, surveys and the current market show that many do have definite preferences. According to the Economic Times, Jet Airways and Kingfisher have been two of the top airlines that Indian tourists use the most then they make their holiday and business plans. Passengers can take flights to Delhi, for example, and reach destinations throughout India and internationally for reasonable rates on these two airlines.
If finding wallet-friendly rates is most important, Indian travellers can make reservations with Indigo. This company is a leader in the country when it comes to budget travel, as it provides patrons with routes to great destinations such as Singapore, Kathmandu and Goa for competitive prices, according to the company's website.
Indian travellers looking for the best deals should research their options before embarking on short breaks or big adventure travel trips. The options out there are more diverse than ever, ensuring tourists have plenty of choices when it comes to their upcoming holiday transportation plans.
The study, called PwC's Experience Radar 2012: Customer Insights, aims to help companies involved in the travel industry present the best products and services available to tourists. After travellers' responses were evaluated, PwC came up with guidelines and advice on how to handle customer satisfaction.
"As cost management becomes less of a differentiator for airlines, carriers are seeking to create a competitive advantage by strengthening ties to consumers through an improved customer experience," Jonathan Kletzel, U.S. transportation and logistics advisory leader at PwC, said in a statement. "Airlines that have a crystal-clear understanding of what flyers want, need and value most can be better positioned in the market, and can achieve a higher price premium."
One of the most important things airlines have to contend with is word of mouth recommendations. Unfortunately, if a passenger has a negative experience while using a certain company, they are more inclined to tell their friends and family about poor service. However, there are some individuals known as "brand ambassadors", who will often share their good reviews of a product or service. This, in turn, could benefit airlines in the long run if they can provide service that inspires others to share their experiences about great flights.
Those choosing airlines for future flights are often wary of business that charge extra fees or tack on hidden charges. This more than other things can be a big turn off and result in customers going elsewhere. These fees are big money makers for airlines, but may not be worth the risk as their customer base could decline if they start to charge for baggage or flight changes.
Enticing rewards programs for loyal passengers are often a profitable idea for airlines. Travellers who fly on the regular really appreciate the extra care they can receive. Those who are willing to pay a little extra, especially business travellers and those who usually frequent first class, could be key to bigger profits and a positive reputation.
When Indian travellers are choosing their favourite international and domestic carriers to fly with, surveys and the current market show that many do have definite preferences. According to the Economic Times, Jet Airways and Kingfisher have been two of the top airlines that Indian tourists use the most then they make their holiday and business plans. Passengers can take flights to Delhi, for example, and reach destinations throughout India and internationally for reasonable rates on these two airlines.
If finding wallet-friendly rates is most important, Indian travellers can make reservations with Indigo. This company is a leader in the country when it comes to budget travel, as it provides patrons with routes to great destinations such as Singapore, Kathmandu and Goa for competitive prices, according to the company's website.
Indian travellers looking for the best deals should research their options before embarking on short breaks or big adventure travel trips. The options out there are more diverse than ever, ensuring tourists have plenty of choices when it comes to their upcoming holiday transportation plans.
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