Keen to promote tourism in the resort town of Pahalgam, the Indian Army's 3 Rashtriya Rifles in partnership with the Pahalgam Development Authority (PDA) and the J&K Department of Tourism recently organised a snow festival that attracted scores of tourists and pilgrims.
"This winter festival is especially for the locals in order to strengthen our bond and so that we can provide them basic facilities. Our main aim is to boost the tourism industry, as it is the most important industry of the state. As we witnessed scores of tourists in 2011, we hope that this year too we receive more tourists and that will benefit the entire state," said Gurmeet Singh, General Officer Commanding, Victor Force, Major General, according to an ANI report.
More than two thousand people participated in the festival and insisted that festivals like these should be organised quite often for promoting tourism in the valley. Meanwhile, officials of Jammu and Kashmir Tourism have planned special campaigns to promote Pahalgam as a global winter tourism destination.
"This winter festival is especially for the locals in order to strengthen our bond and so that we can provide them basic facilities. Our main aim is to boost the tourism industry, as it is the most important industry of the state. As we witnessed scores of tourists in 2011, we hope that this year too we receive more tourists and that will benefit the entire state," said Gurmeet Singh, General Officer Commanding, Victor Force, Major General, according to an ANI report.
More than two thousand people participated in the festival and insisted that festivals like these should be organised quite often for promoting tourism in the valley. Meanwhile, officials of Jammu and Kashmir Tourism have planned special campaigns to promote Pahalgam as a global winter tourism destination.
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