In order to promote Malaysia as a luxury tourist destination, Tourism Malaysia recently commenced a four city tour to Ahmedabad, Bengaluru, Mumbai and Delhi. The tourism board also unveiled its latest television campaign for the Indian market. While addressing the media in Mumbai recently, Dato Hj Azizan Noordin, Acting Director General, Tourism Malaysia revealed that, among their offerings in India, Tourism Malaysia is promoting charter flight services to the Indian travel trade. The charter flight services are currently available to several other countries for direct flights to smaller destinations within Malaysia.
“We arrange charter flight services to less accessible destinations like Langkawi, Kota Baru etc in Malaysia for several countries, but have not seen any demand from the Indian market so far. The charter flights can hold three tour groups at a time, and we encourage Indian travel agents to make bookings through us to take people directly from Mumbai to these tourist regions,” said Azizan.
The TV promo unvelied is centred around the theme 'Every dream needs a destination', and is aimed at promoting Malaysia as a luxury destination. The aim, Azizan revealed, is to keep repeat visitors interested in the destination, as well as increase visitor overnights and expenditure. In 2010, the country recorded an average of 6.7 nights stay by Indian tourists. The new branding will promote five star accommodations, spa and wellness activities and helicopter tours, among other offers.
Speaking about the campaign, Azizan said, “We are working towards our 2020 vision of 36 million tourists from around the world, with a revenue generation of RM 168 billion. We are currently at 26.7 million tourists with a revenue generation of RM 1.8 billion. India is a very important market for us, with even the second and third generations of travellers now visiting and re-visiting our country. In a bid to maintain their level of interest in the destination, we are now positioning Malaysia as a luxury brand with a focus on the premium tourist segment. This is done with an aim to increase Indian tourist nights and expenditure.”
“We arrange charter flight services to less accessible destinations like Langkawi, Kota Baru etc in Malaysia for several countries, but have not seen any demand from the Indian market so far. The charter flights can hold three tour groups at a time, and we encourage Indian travel agents to make bookings through us to take people directly from Mumbai to these tourist regions,” said Azizan.
The TV promo unvelied is centred around the theme 'Every dream needs a destination', and is aimed at promoting Malaysia as a luxury destination. The aim, Azizan revealed, is to keep repeat visitors interested in the destination, as well as increase visitor overnights and expenditure. In 2010, the country recorded an average of 6.7 nights stay by Indian tourists. The new branding will promote five star accommodations, spa and wellness activities and helicopter tours, among other offers.
Speaking about the campaign, Azizan said, “We are working towards our 2020 vision of 36 million tourists from around the world, with a revenue generation of RM 168 billion. We are currently at 26.7 million tourists with a revenue generation of RM 1.8 billion. India is a very important market for us, with even the second and third generations of travellers now visiting and re-visiting our country. In a bid to maintain their level of interest in the destination, we are now positioning Malaysia as a luxury brand with a focus on the premium tourist segment. This is done with an aim to increase Indian tourist nights and expenditure.”
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